How Satisfied Customers Will Increase the Visibility of Your Author Platform.Posted: February 5, 2013 | |
What is an Author Platform?
Platforms, in a literal sense, are stages, areas that are raised to put you above the crowd where you can be seen and heard. The same is true online. An author platform is a way for you and your book to rise above the others so that potential buyers will notice you, realize how great your book and other products are, and then buy them.
Why is Relationship Important?
Imagine you are on a real stage in front of an audience. In order to communicate with the audience, a speaker must establish a rapport or relationship with that audience. A speaker or performer will not be successful simply by putting on a show. An audience’s level of enjoyment is based on how well it relates to the performer and vice versa. You could have the best show on earth (or the best book), but if you don’t build a relationship with your readers, they won’t buy your book. They’ll find other authors who relate to them better and buy their books.
Combine Visibility with Relationship Building
As you can see in this diagram—as you build your author platform, you and your products become more visible to potential clients and customers. If you view your customers simply as dollar signs for a one-time sale, you miss an amazing opportunity to turn customers into loyal fans. In turn, they will care enough about you to help increase your platform. If you build relationships with your customers and clients, they will tell their friends and colleagues about you, and your platform will gain more visibility. So, when you envision your platform, and develop ways to build it, include your customers and clients as part of your overall plan.